In twenty years of working experience with athletes, first as a manager in a company and then as a free lance consultant in a role of intermediate between the company and the athlete, i have field-tested the enormous difference the educational approach on the development of professional skills makes, and that inevitably have to be intertwined with the athletes sporting skills.
If the athletes prospective is – making a living out of sports – and if the testimonial is a valuble asset – company perspective – it is crucial to train the athlete to understand what it means to be a professional athlete ( this is my vision) by creating the tools, the channels, the knowledge and guiding him in his transition from a passionate to a professional athlete (this is my mission).
All athletes whom i manage directly have first-hand experience on the training process in the direction of being professionals. They know that in parallel to their sporting success, in order to succeed professionally, they have to learn to relate with their network, companies, media, communication agencies, events and their own fans – in the most ecological way possible.
Ecological means respecting both their personal and sporting dna and that of their counterpart. The famous win win is the basis of every development path, which is essential for a medium and long term goal.
In order to provide my skills and expertise, my know-how, my working experience available in both sports marketing and in coaching, i have created workshops for:
Workshops can be organized and held both in our offices in Treviso or Bergamo or directly in the company, on themes that are useful to the athlete and the company.
These are the themes that I offer:
I ATHLETE, AM A BRAND
The right communication of oneself is born by awareness
THE ABC OF SPONSORING
from the scouting of sponsors and/or athletes, to negotiation, to the "partners and partnership" relationship, to strategy project development in synergy with the sponsor.
advertising campaigns, editorial, filmic, and speaking projects - important spin-offs for direct communication and in synergy with partners
THE PERFECT TEAM
nutritionist, personal trainer, psychologist, PR, agent – why it is an important goal and how to choose